: Platforms like Instagram (40%) , TikTok (30%) , and WhatsApp (30%) saw significant year-over-year increases in adoption among the 50–64 age group by 2026. Top Content Trends & Popular Shows
: Acts as a "learning hub" and entertainment source. Approximately 85% of adults aged 50–64 and 64% of those 65+ use YouTube for DIY, health tips, and educational content. mature xxx likes
Older adults are the most dedicated viewers of long-form video, with watching at least two hours of television daily. : Platforms like Instagram (40%) , TikTok (30%)
Mature audiences gravitate toward complex dramas, mystery, and nostalgic themes. What Do Seniors Do Online? 2025 Data for Marketers Older adults are the most dedicated viewers of
The landscape of entertainment and popular media for mature audiences (ages 50+) in 2025–2026 is defined by a transition from traditional formats to highly engaged digital participation. Mature consumers now prioritize over rapid-fire content. Core Consumption Habits
: While TV remains the primary device, 89% to 91% of older adults now own a smartphone, which is increasingly used for media consumption alongside desktops and tablets.
: This group is highly price-sensitive; most prefer ad-supported models over higher-priced ad-free tiers. Popular Media Platforms (2025-2026)