A carousel of "get ready with me" (GRWM) photos—starting with the quarter-zip sweater, followed by a close-up of a vibrant green matcha latte, and ending with a pair of loafers. Option 3: The "New Old Money" Vibe
A low-energy, high-style post focusing on the "vibes" and "clean" aesthetic. "Straight quarter-zip energy 🤐 #matcha #ritual" matcha.zip
"The new old money vibe. Modern minimalism meets ultimate comfort ✨ #QuarterZip #OldMoneyStyle" A carousel of "get ready with me" (GRWM)
Focus on the transition from casual streetwear to "elegant" style. The trend went viral in late 2025 after
A more serious take on the trend as a fashion staple rather than just a meme.
The "matcha and quarter-zip" trend—often referred to as —marks a shift in men's internet fashion from the athletic "Nike Tech" aesthetic to a more refined, "old money" look. The trend went viral in late 2025 after a TikTok by Jason Gyamfi declared, “We don't do Nike Tech, we don't do coffee; it's straight quarter-zips and matchas around here”. Here are a few ways to create a post for this trend: Option 1: The "I've Upgraded" Post (Classic Trend Style)
A carousel of "get ready with me" (GRWM) photos—starting with the quarter-zip sweater, followed by a close-up of a vibrant green matcha latte, and ending with a pair of loafers. Option 3: The "New Old Money" Vibe
A low-energy, high-style post focusing on the "vibes" and "clean" aesthetic. "Straight quarter-zip energy 🤐 #matcha #ritual"
"The new old money vibe. Modern minimalism meets ultimate comfort ✨ #QuarterZip #OldMoneyStyle"
Focus on the transition from casual streetwear to "elegant" style.
A more serious take on the trend as a fashion staple rather than just a meme.
The "matcha and quarter-zip" trend—often referred to as —marks a shift in men's internet fashion from the athletic "Nike Tech" aesthetic to a more refined, "old money" look. The trend went viral in late 2025 after a TikTok by Jason Gyamfi declared, “We don't do Nike Tech, we don't do coffee; it's straight quarter-zips and matchas around here”. Here are a few ways to create a post for this trend: Option 1: The "I've Upgraded" Post (Classic Trend Style)
