: Evaluate how economic shifts, cultural changes, or regulations impact the market.
: Define segments by age, location, income, and ethnicity. Market
: Define specific questions you want answered, such as "What is the current market size?" or "What are the primary barriers to entry?". 2. Industry Overview and Trends : Evaluate how economic shifts, cultural changes, or
: Common objectives include exploring new markets, benchmarking against competitors, or assessing the feasibility of a new product launch. : Evaluate how economic shifts