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Adapting to new technologies and travel trends. Act with Integrity: Ethical business practices. mariot
In the sweltering May of 1927, J. Willard Marriott and his wife Alice opened an A&W root beer franchise in Washington, D.C.. As winter approached and the demand for cold drinks dropped, they pivoted by adding hot Mexican food to the menu, renaming their business "". Their success was built on a simple philosophy J. Willard lived by: "Take care of your associates, and they will take care of the customers" . The Leap into Hospitality Community service initiatives like Serve360
J. Willard’s son, Bill Marriott Jr. , saw the potential in the rising automobile culture and led the company’s pivot from food to lodging. Bill Marriott Jr.