Mariah Carey - It's — A Wrap 2023

To capitalize on the momentum, Def Jam Recordings released a four-track digital EP: The 2009 album version. It’s a Wrap (Sped Up): The version popularized on TikTok.

The EP was voted the "favorite new music release" of its week in a Billboard reader poll , garnering 70% of the vote.

Mariah Carey releases "It's a Wrap" EP - Entertainment Focus Mariah Carey - It's A Wrap 2023

The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing:

A remix originally recorded for the shelved Angels Advocate remix album and later included as a 2014 bonus track. To capitalize on the momentum, Def Jam Recordings

Weekly U.S. on-demand streams surged by over 1,000% following the challenge, jumping from approximately 17,000 to over 1.65 million weekly streams by late January. The "It’s a Wrap" EP Release

In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views. Mariah Carey releases "It's a Wrap" EP -

Co-produced by Carey alongside Heatmyzer (Nick Cannon), Tricky Stewart, and James "Big Jim" Wright. It samples "I Belong to You" by Love Unlimited.