: A massive growth area, projected to hit $198 billion by 2030 , with mobile gaming currently holding a 56.5% market share. Strategic Shifts for 2026 8 media buying and strategy predictions for 2026 - Ad Age
: Global CTV ad spend is expected to reach $46.3 billion by 2026, with 18–25% annual growth as streaming definitively overtakes linear TV. Mainstream Mediabuy
: Projected to reach $33.4 billion by 2026, DOOH is integrating with mobile geofencing to create personalized physical-to-digital journeys. : A massive growth area, projected to hit