: Place mats at point-of-sale areas with promotional phrases like "Add a muffin for $2" or "Visit Booth #112 for Demos" to capture impulse decisions . 2. Expert Design Tips for Maximum Impact
While entryways are the most common spot, placing mats strategically throughout your facility can guide customers and reinforce your identity. LOGO MATS
: Place an eye-catching mat with your brand hashtag in front of a mirror or a styled wall to encourage user-generated Instagram content . : Place mats at point-of-sale areas with promotional
: Use mats as subtle directional tools. Arrows, footprints, or "Order Here" messages can guide customers through a busy retail space or event booth. : Place an eye-catching mat with your brand
If you aren't ready to order a professional commercial mat, you can create a custom version at home using common crafting tools:
: Your mat has only seconds to get a message across as someone walks over it. Stick to a simple, clear logo and bold, legible fonts—avoid decorative cursive that is hard to read from a distance.
: Use light colors on dark floors (and vice versa) to ensure the mat "pops." High-contrast combinations like bold black on light gray or white on navy blue are most readable .