Levi Strauss & Co. Apr 2026

: The core denim brand focused on heritage and innovation.

: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear. Levi Strauss & Co.

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio : The core denim brand focused on heritage and innovation

: Introduced the Two Horse leather patch to symbolize the strength of the denim. Levi Strauss & Co.

: Launched Lady Levi’s® , the first blue jeans designed specifically for women.