The video is built around the theme of "chance," playing on the linguistic pun between Latto's name and the "lotto".
The "Big Energy" music video, directed by , is a whimsical and high-energy production that visually reinforces Latto’s career rebrand and her message of self-confidence. Concept and Visual Themes Latto - Big Energy (Official Video)
Latto intended for the song and video to redefine the trending "Big Dick Energy" phrase into something gender-neutral and empowering. 25 New Songs Out Today - BrooklynVegan The video is built around the theme of
A recurring visual throughout the video is the ladybug, which appears both as a costume worn by Latto and as a central motif in the single's cover art. Meaning of "Big Energy" Latto - Big Energy (Official Video)