Kendra | Lee

Author of " The Sales Magnet: How to Get More Customers Without Cold Calling " and " Selling Against the Goal: How Corporate Sales Professionals... ".

Lee advocates for engaging prospects across multiple channels, including email, phone, and social media.

Lee believes that sales is a skill that can be learned, not just an art. Her approach focuses on building genuine relationships, strengthening confidence in one's product, and utilizing leading indicators to gauge sales and marketing success. Overcoming price objections ? Strategies for selling IT services ? kendra lee

She focuses on addressing price and scope objections by teaching sales professionals to listen, understand the true motivation, and respond with empathy.

Instructor for various prospecting and objection-handling workshops at Sales Gravy University. Author of " The Sales Magnet: How to

Kendra Lee is a prominent , author, and the president of KLA Group , a sales consulting and training firm specializing in helping companies find new customers, particularly in the IT and SMB sectors. She is known for teaching actionable, multi-channel selling techniques that move beyond traditional cold calling, emphasizing "attracting" prospects. Key Areas of Expertise:

She emphasizes prioritizing tasks to increase sales speed and efficiency. Key Resources & Publications: Lee believes that sales is a skill that

She teaches how to fill the sales pipeline with qualified prospects, reducing reliance on traditional, frustrating cold calls.