: Does the author have actual life experience with the topic? Expertise : Is the author a recognized expert in the field?
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Ensuring the page answers the user's primary question immediately. : Does the author have actual life experience with the topic
: Content that uses excessive automation , summarizes others' work without adding value, or leaves readers feeling they need to search again is penalized. Tips for "Helpful" Optimization summarizes others' work without adding value
: Google evaluates quality based on Experience, Expertise, Authoritativeness, and Trustworthiness .