Introduction To Research Methodology Apr 2026

Research methodology is the systematic framework used to solve a research problem. It is the "science of studying how research is done scientifically." While many confuse (the tools like surveys or experiments) with methodology , the latter is the broader logic behind why specific tools are chosen to ensure results are valid, reliable, and reproducible. 1. The Core Purpose

One-on-one interviews, focus groups, and case studies. Introduction to research methodology

The specific tools used (Validated scales, interview guides). Research methodology is the systematic framework used to

Combines both to provide a "holistic" view. For example, using a survey to find a trend and then interviews to explain why that trend exists. 4. Key Components of a Robust Methodology To be considered "scientific," a methodology must detail: The Core Purpose One-on-one interviews, focus groups, and

Focuses on words, meanings, and the human experience.