Iberia Buys British Airways – Ad-Free

The airlines estimated that the merger would generate nearly €400 million ($595 million) in annual savings by its fifth year. Why Did It Happen?

The two airlines combined to form , a holding company that allowed both carriers to keep their separate brands and flight codes while pooling their resources to cut costs. Key Details of the "Deal" iberia buys british airways

It was structured as a merger of equals, though BA shareholders initially took a 55% stake in the new company, with Iberia shareholders holding 45% . The airlines estimated that the merger would generate