: You must be on the Professional subscription plan ($39.99/month), not an Individual account.
: Only items listed as New are eligible for the main Buy Box. Used items have their own separate "Used Buy Box".
Once eligible, Amazon uses a weighted algorithm to choose the winner. The most impactful factors in 2026 include: How to Win the Amazon Buy Box: 5 Expert Tips for Sellers
: You must maintain high performance across all Amazon metrics, specifically an Order Defect Rate (ODR) below 1% .
: You cannot win the Buy Box for a product that is out of stock. Frequent stockouts signal unreliability and can hurt your future eligibility. 2. Critical Ranking Factors (The "Levers")
Before you can compete, you must meet these four baseline "entry gates":