How To Gain Customers And Increase Profits With... Apr 2026

: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives

: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.

: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. How to gain customers and increase profits with...

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.

: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops. : A significant portion is dedicated to ensuring

: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business.

Based on the title provided, you are likely referring to by Lisa Shepherd. : Shepherd introduces a framework centered on the

This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch.