He showed beautiful photos of his steaming croissants to people on Facebook and Instagram who lived within five miles and liked "artisan coffee".
Never buy traffic blindly. Start by researching your target audience —their demographics, interests, and where they hang out online. The Signage (Choosing Platforms) Leo had two main options to get people to his door: how to buy traffic
Match your traffic source to your goal. Use Google Ads for people with intent (searching for solutions) and Facebook or Instagram for discovery . The Tasting Table (Optimizing the Landing) He showed beautiful photos of his steaming croissants
Leo finally got people to walk in, but they left immediately because the shop was messy and the prices were confusing. He realized he needed to fix his "interface". He cleaned the counters, put the best-sellers at eye level, and made sure his "Call to Action" (the checkout counter) was easy to find. The Signage (Choosing Platforms) Leo had two main
6 Ways To Generate More Traffic To Your Website - Rebel Agency
Leo didn't just run one ad forever. He tested three different signs: one about his bread, one about his coffee, and one about a "Buy One, Get One" deal. He noticed the "Buy One, Get One" sign brought in 20% more people, so he took down the other two and invested his whole budget there.
Always test your hypothesis . Create multiple ad creatives, track which ones convert, and scale the winners while switching off the failures.