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"Loft" refers to the height or thickness of a pillow, while "firmness" is how much it resists compression.

The primary goal of a pillow is to keep your head and neck in a , meaning they are aligned with your spine as if you were standing up straight. Choosing the right pillow requires balancing your preferred sleeping position, body type, and material preferences to ensure long-term comfort and spinal health. 1. Match Your Sleeping Position to Loft and Firmness