Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription:
Example : A recipient in New Jersey (6.625% tax) would need approximately $148.21.
: Both adults must agree to share payment methods, meaning they can see and use each other's stored credit cards. Summary of Discontinued Features How to Gift an Amazon Prime Membership: Easy Guide how to buy amazon prime membership as a gift
: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption :
If the recipient lives in your household, you can share your existing Prime benefits for free rather than purchasing a separate membership: allows two adults to share Prime benefits. Go to the Manage Your Household page to send an invite. Since you can no longer buy a "Prime
The recipient must redeem the gift card to their own Amazon account balance.
As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options. You can include a personalized message explaining that
: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location.