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: In collaboration with the tech firm Uncut , H&M captured thousands of images of models from multiple angles and lighting conditions to train machine learning algorithms to replicate their likenesses.

: The campaign debuted in July 2025 with a "behind-the-scenes" film and social media videos showcasing these digital clones against backdrops of global fashion capitals. 2. Viral Store Incidents H&M2.mp4

The name may also refer to specific viral videos that sparked public reports and corporate responses: : In collaboration with the tech firm Uncut