: NBC Sports and USA Gymnastics have extended their partnership through 2032, ensuring consistent coverage of elite events on Peacock and CNBC.

: TV viewership for NCAA championships increased 10-fold between 2019 and 2025, reaching 1.5 million viewers on ESPN. 2. Digital Media and the "Creator Athlete"

Social media has fundamentally changed how fans interact with gymnastics, moving toward personal, athlete-driven storytelling. Most Viral TikTok Gymnastics Trends February 2026 Most Viral TikTok Gymnastics Trends 📈 February 2026 YouTube·Salsa Sauce

The gymnastics entertainment and media sector is currently experiencing a period of explosive growth, transitioning from a quadrennial Olympic fascination to a year-round digital and commercial powerhouse. This shift is driven by record-breaking NCAA viewership, the rise of the "creator athlete," and long-term broadcast commitments.