: Because passengers have nothing to do but look out the window during their "flyby," the campaign generated a 40% increase in sales and over 800 million global views , proving that a well-timed visual during a flight path can be incredibly effective. Common Definitions of "Flyby"

: FlyBy Ads worked with the luxury brand Bottega Veneta to place a massive advertisement on a rooftop directly under a major airport's flight path.

: Critics call this the CEO Fly-By . While numbers often improve the next day, it's usually just "regression to the mean" or employees temporarily working harder because they were watched, rather than a fix for the underlying systemic issues. 3. The Bottega Veneta "Rooftop" Campaign (Marketing)