BMW launched the E38 as a direct challenge, focusing on "The Ultimate Driving Machine". It was sleeker, lower, and more athletic than the Mercedes.
It was the car of choice for world leaders, dictators, and the global elite. E38vs.mp4
Most enthusiasts agree that while the Mercedes was the better limousine , the BMW E38 was the better car to actually drive. BMW launched the E38 as a direct challenge,
If you are looking at a video with this title, it likely features: Most enthusiasts agree that while the Mercedes was
The E38 , particularly in black, earned a reputation as the "mafia boss" car. Enthusiasts often tell the story of the , a V12-powered beast that defined 90s cool:
Slow-motion pans over rain-slicked black paint.
In the mid-1990s, the automotive world was split between two philosophies of luxury.