Did Nike Buy Hurley ⚡ Trusted Source

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry.

Nike no longer owns Hurley, though it was a major subsidiary for nearly two decades. While Nike , it sold the brand to Bluestar Alliance LLC in December 2019 . The 2002 Acquisition did nike buy hurley

Nike Signs Deal to Sell Hurley Brand to Bluestar Alliance - WWD : In 2012, Nike consolidated its own "Nike 6