Desoto

Chrysler introduced the entry-level Newport model, while Dodge moved upmarket. This squeezed DeSoto out of its own niche, and the brand was officially discontinued in November 1960. 🌎 Other Notable Uses of the Name

Two distinct U.S. counties heavily influenced by the trail of the original Spanish explorer. desoto

A vibrant, growing city located in Dallas County, serving as a major suburb in the Dallas-Fort Worth metroplex. counties heavily influenced by the trail of the

Despite its styling successes, several factors led to the brand's abrupt cancellation: Chrysler founded the DeSoto (automobile) - Wikipedia brand

Walter P. Chrysler founded the DeSoto (automobile) - Wikipedia brand in 1928 to compete directly with mid-priced rivals from General Motors, Studebaker, and Willys-Knight. It was an immediate success, setting a first-year sales record for a new brand that stood for decades. Golden Era and the "Forward Look" (1950s)

DeSoto rolled out some of the most striking cars of the era, including the Fireflite, Firedome, and the high-performance Adventurer.