The official music video was directed by Enos Olik. Production and Context
Umoja Sounds (comprised of Kevin Provoke, Ambrose "Dunga" Akwabi, and Robert Jakech) featuring Jay Rox . Producer: Produced by Fuad Mbici of Umoja Sounds.
A Kenyan-based powerhouse that prioritizes intentional, long-term collaborations over one-off sessions. They are known for their "East meets West and South" sound. DESIGNER - Umoja Sounds Ft. Jay Rox (Official Audio)
is a high-energy Afrobeat single by the Kenyan production trio Umoja Sounds featuring Zambian artist Jay Rox . Released on October 27, 2022 , the track serves as a standout collaboration highlighting the "trans-African" synergy between East and Southern African musical styles. Key Information Release Date: October 27, 2022.
The song is part of a larger body of work between the artists, specifically appearing on the , a seven-track project entirely produced by Umoja Sounds for Jay Rox. The EP was the result of a multi-week intensive recording session in Zambia where the artists shifted from a transactional "beat-selling" relationship to a deep creative partnership. Artistic Elements The official music video was directed by Enos Olik
The track maintains a danceable energy with a loudness of approximately -8.089 dB and a high "danceability" rating. About the Collaborators
Like much of Jay Rox's work, the track emphasizes African pride and modern aesthetics, using the "Designer" metaphor to represent quality, style, and elevated status. Released on October 27, 2022 , the track
Described as a "groovy yet mellow chorded banger," the track blends Afrobeat rhythms with Jay Rox's versatile delivery, which often alternates between melodic singing and sharp rap patterns.