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Dealer Here

Understanding brand and dealer retention in the new car market

: In early 2026, the FTC warned nearly 100 dealership groups about deceptive pricing, such as advertising rates that do not include required fees or are contingent on specific financing. Dealer

: The Federal Trade Commission (FTC) finalized the "Combating Auto Retail Scams" (CARS) rule to target "bait-and-switch" tactics and hidden "junk fees". Dealers must now clearly disclose offering prices and confirm that add-ons, like extended warranties, are optional. Understanding brand and dealer retention in the new

The automotive dealer landscape is currently facing increased scrutiny regarding pricing transparency and sales tactics. like extended warranties