A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads?
CoverGirl utilizes the "CoverGirl Application Form" and casting calls to find new faces, targeting beauty enthusiasts, influencers, and aspiring models. The brand often looks for individuals who align with their core values of confidence, accessibility, and inclusivity. Cover Girl Models
Kelsea Ballerini was announced as a CoverGirl in 2022. 3. The Selection Process and Brand Values A deeper look at the used in campaigns
The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards. Christie Brinkley )?
The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".
The brand has featured a wide array of high-profile individuals, breaking traditional modeling norms over the decades:
The brand’s marketing has been heavily documented, particularly through the Smithsonian’s "Cover Girl Advertising Oral History Documentation Project," highlighting its role in American advertising history. g., Zendaya , Christie Brinkley )?