Buying a different brand of chips or shampoo every time. Driver: Curiosity and a desire for sensory novelty.
This is low-involvement shopping where brand loyalty is weak. Consumers pick what is familiar without much thought or research. consumer buying behavior examples
This happens when a product is expensive, risky, or bought infrequently. Consumers are highly involved and research heavily before deciding. Buying a first home or a luxury car . Driver: The need to reduce economic or social risk. 2. Dissonance-Reducing Behavior Buying a different brand of chips or shampoo every time
If you'd like to apply these to a specific business, tell me: Your (e.g., tech, retail, food) Your target audience (e.g., Gen Z, retirees) Your price point (e.g., budget, premium) Consumers pick what is familiar without much thought
💡 Match your marketing to the behavior. Use deep educational content for Complex buyers, but focus on eye-catching packaging for Variety-Seekers .