Colorado Creative Music Case Study Part 2 Apr 2026

The case study identifies three major hurdles Skanson aims to clear:

The primary challenge for CCM, as outlined by manager , is a collision between two visionary goals that do not align:

: Part 2 explores whether CCM should leverage its limited resources to build its own distribution infrastructure or partner with independent labels that already have access to traditional outlets. Colorado Creative Music Case Study Part 2

: The organization's core values—quality, creativity, and customer service—must be balanced against the need for aggressive market growth.

This creates a fundamental choice: should the company focus on developing its own (building the CCM brand), or prioritize promoting the music through external distribution channels, even if those channels are larger and more established than CCM's internal capabilities? Key Objectives in Part 2 The case study identifies three major hurdles Skanson

: Winning a larger custom market for the company’s broader range of products and services, such as "Acoustictheapy".

To fund these ambitious goals, Skanson proposed creating new, highly saleable product lines—specifically those similar to the line—to provide the necessary capital. Key Objectives in Part 2 : Winning a

In the case study, Part 2 focuses on the strategic dilemmas and business decisions required to transition the organization from a small-scale operation to a competitive entity in the classical and light acoustic music markets. Core Strategic Conflict