Since the transition from point-based systems, rewards are now often tied to "instant win" experiences or sweepstakes entries rather than accumulating a balance. MyCoke - Coca-Cola
The rewards program, which originally launched in 2008, was discontinued by Coca-Cola in late 2013. While the specific "Coke Zone" name is no longer in use, Coca-Cola currently operates rewards and sweepstakes through the Coca-Cola +one App and their official Offerings page . 🥤 How to Use Current Coca-Cola Rewards Coke Zone Reward Codes