The "Frame" is the context in which a choice is presented. Think of it as a camera angle. A filmmaker can make a scene look terrifying or hilarious just by changing the lighting and the crop. In decision-making, we call this . The Positive Frame: "This surgery has a 90% survival rate."
Navigating the Maze: How Choices, Values, and Frames Shape Your Life Choices, Values, and Frames
Values are the fundamental beliefs that guide your behavior. They are the "why" behind your "what." If you value , you’ll likely choose a stable 9-to-5. If you value freedom , you might find yourself freelancing or traveling the world. The "Frame" is the context in which a choice is presented
When your choices align with your values, life feels "right." When they clash—like taking a high-paying job that requires you to compromise your integrity—you experience cognitive dissonance. This is that nagging feeling of being "off-track." 2. Frames: The Lens of Reality In decision-making, we call this
The trick is that we often have too many choices—a phenomenon known as the . When we are overwhelmed by options, we tend to freeze or make a choice that leaves us feeling less satisfied, wondering if one of the other 50 options was better. Bringing It All Together