Cardi B, Bad Bunny & J Balvin - I Like It [official Music Video] Apr 2026

: Portrayed with a "neighborhood feel," featuring traditional rumba-inspired clothing and vibrant head wraps that paid homage to Latin icons like Celia Cruz .

Released on May 29, 2018, the official music video for "" by Cardi B , Bad Bunny , and J Balvin served as a vibrant celebration of Latin culture and a pivotal moment for the global rise of Latin trap. Directed by Eif Rivera , the visual was filmed in March 2018 in the Little Havana neighborhood of Miami, specifically at the historic Ball & Chain venue . Creative Direction and Visual Aesthetic Creative Direction and Visual Aesthetic : Captured with

: Captured with a "street hood feel," performing on a sun-drenched block reminiscent of a classic Puerto Rican neighborhood. Notably, Cardi B was during the shoot, requiring

: Featured in a "club scene" with a live band, emphasizing the nightlife element of Latin culture. Cardi B was during the shoot

Inspired by the 1994 film I Like It Like That , Rivera sought to give each artist a distinct atmospheric setting within the video:

The video is noted for its high-energy charisma and vibrant color palette , using imagery of Caribbean life such as roosters, shaved-ice piraguas , and tropical palms. Notably, Cardi B was during the shoot, requiring a tight schedule to complete scenes before her pregnancy became more prominent. Cultural and Commercial Impact