How to trigger "pre-emptive" stress that only your product can soothe.
The year was 1924, and a young copywriter named hadn't been born yet, but the psychological "triggers" he would eventually build a career on were already hard at work in the smoky offices of Madison Avenue. CA$HVERTISING: How to Use More than 100 Secrets...
The book reads like a toolkit for a psychological "heist" on the consumer's brain. Whitman reveals secrets like: How to trigger "pre-emptive" stress that only your
To illustrate his point, Whitman often used the classic marketing parable of the drill bit. People don't go to the hardware store because they want a ; they go because they want a quarter-inch hole . CA$HVERTISING: How to Use More than 100 Secrets...