In October 2017, major manufacturers like Toyota and Ford launched nationwide campaigns, such as the National Buy-3 Tires, Get 1 for $1 Event . These programs were not just for consumers; they were highly incentivized for dealerships. Participating locations could earn between $35 and $50 in manufacturer credit per qualifying set sold. The goal was to reach aggressive purchase objectives, often requiring service managers to log sales through specialized portals like the TCMC website to receive their rebates. Psychological and Economic Impact
: Regularly features "Buy 3, Get 4th Free" instant discounts for in-store purchases. buy three tires get one free 2017
The 2017 "Buy 3, Get 1" Strategy: A Masterclass in Automotive Marketing In October 2017, major manufacturers like Toyota and
For the consumer, the "Buy 3, Get 1" offer targets the "zero-price effect," where the word "free" creates an irrational pull that often outweighs a traditional percentage discount. However, industry analysis from Discount Tire and TP Brake suggests that the "free" tire is often subsidized by slightly higher base prices on the other three tires or additional service fees. The goal was to reach aggressive purchase objectives,
: Frequently offers bundled savings and free maintenance perks like rotations and flat repairs to maintain customer retention.
: Known for large-scale "Buy 3" events often tied to specific holiday weekends.