Exploring the online buying behavior of specialty food shoppers
: This study from the International Journal of Hospitality Management (archived on ResearchGate ) integrates the "Theory of Planned Behavior" with food-related lifestyles. It identifies two main consumer groups: traditionalists and adventurous/healthy-conscious shoppers. The paper highlights that specialty shoppers often feel they have higher control when using a website compared to a physical store. buy speciality food online
Industry reports provide hard data on the massive scale of the specialty food e-commerce market, which is currently seeing rapid expansion. Exploring the online buying behavior of specialty food
: Research and Markets projects the industry will grow to $510.14 billion by 2030 . Key trends include the expansion of "artisanal and premium" foods and the rising influence of regional niche brands entering e-commerce. 3. Business Models & Case Studies Industry reports provide hard data on the massive