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Companies legally aggregate data from public records, social media, and app usage to build detailed consumer profiles. These are sold to advertisers, lenders, and insurance companies . Risks and Impacts
Complete bundles including names, Social Security numbers (SSNs), and dates of birth can fetch $30 to $1,000.
Stolen credit card details can sell for as little as $10, while bank login credentials with active balances can exceed $1,000.
Personal data is often stolen through breaches, phishing, or malware and sold in encrypted marketplaces.
The value of personal information varies depending on its completeness and potential for exploitation.
The sale of personal information creates various risks that can affect your daily life: IAB CCPA Compliance Framework - Cookiebot
These are often the most expensive items, sometimes reaching $1,000, due to their long-term value for insurance fraud and blackmail.
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