: Marketing experts note that the "psychology of free" converts better than standard percentage discounts, even if the final price is similar. Common Tactic and "Traps"
: A mattress may have an "original" price of $3,000 but a wholesale cost of only $500–$700, allowing the store to offer a "free" second unit while still making a profit. buy one get one free mattress
Retailers use BOGO offers to move specific stock or increase the total "basket size" of a sale. : Marketing experts note that the "psychology of
Industry experts warn that significant markups often fund these "free" offers. buy one get one free mattress