: Consumers aged 25–64 are the most likely to shop for gifts online, whereas older demographics still show a strong preference for in-store physical evaluation.
: Amazon UK remains the dominant force, with 54% of shoppers starting their product search on marketplaces rather than Google. buy gifts uk
: Driven by both environmental concerns and the cost-of-living crisis, 43% of UK shoppers now consider pre-loved (second-hand) goods as viable gifts. : Consumers aged 25–64 are the most likely