Buying crowdfunded products is a process of backing an idea before it exists as a finished consumer good. Unlike traditional retail, where you purchase inventory that is already on a shelf, crowdfunding is essentially a where you fund the production of a prototype in exchange for the final product. How the Process Works
Digital innovation sourcing through entrepreneurial storytelling buy crowdfunded products
Some of today's most recognizable brands started as crowdfunded side projects: Buying crowdfunded products is a process of backing
: Creators use the funds for manufacturing. Delivery often takes months or even years. the product is shipped to you
: If successful, the product is shipped to you, often at a discounted "early bird" price. Major Success Stories
: You browse platforms like Kickstarter or Indiegogo and choose a "perk" or reward tier.