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While physical retail offers "experiences," consumers are heavily prioritizing convenience, driving significant growth in D2C (Direct-to-Consumer) and e-commerce brands, particularly in urban India (India 1).

9 tips on how to become more socially responsible in the ... - CBI buy come

Use social media to share the story behind products, particularly highlighting local or sustainable sourcing. While physical retail offers "experiences

Invest in robust e-commerce and fast, reliable delivery channels. " consumers are heavily prioritizing convenience