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: In early 2021, the brand announced it would close due to an "accumulation of challenges" worsened by the COVID-19 pandemic. Analysts also pointed to a shift in consumer interest from heavy highlighters to "skincare-first" beauty, a trend Becca struggled to pivot toward with its "zero-pigment" foundation.

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: After being acquired by in 2016 for an estimated $200 million, the brand became a global powerhouse, largely fueled by the viral success of Champagne Pop