On the brand’s website, a transmedia story titled "The Architect of Pulse" launches. It’s a digital comic about a designer who created the sneaker using recycled ocean plastic. Fans can find "hidden chapters" of the story by scanning QR codes on the product's packaging once they buy it.
(Integrated Advertising) refers to a strategic approach where all marketing tools and communication channels—such as social media, TV, and physical packaging—work together to deliver a consistent and unified brand message. BГјtГјnleЕџik Reklam
The campaign begins two weeks before the launch. Mysterious, unbranded posters appear in city centers with nothing but a QR code and the phrase "Feel the city's heartbeat." Simultaneously, Instagram influencers post 5-second clips of city sounds—traffic, footsteps, laughter—ending with a green pulse animation. This builds curiosity without revealing the product yet. On the brand’s website, a transmedia story titled
Here is a story of how a fictional brand, could use this concept to launch a new eco-friendly sneaker. The Story: The Launch of "Pulse Zero" This builds curiosity without revealing the product yet
Finally, the brand encourages buyers to post their own "Pulse" moments using a branded hashtag , like #PulseZero. The best photos are then featured on the brand's main billboard in Times Square, closing the loop by bringing digital community content back into the physical world.
Bütünleşik Pazarlama İletişimi Nedir Örnekleri Nelerdir?
In retail stores, digital displays show the same "green pulse" animation seen on TV. Staff members wear the sneakers and use the same slogan: "Walk the Green Beat." Customers who visited the website but didn’t buy are later shown retargeted ads on Facebook featuring positive reviews and a limited-time discount code.