Branding Governance: A Participatory Approach T... Apr 2026

Instead of Marketing "handing down" assets, they created a "Brand Lab" on Slack. When a technician in Berlin found a better way to explain battery life using local slang, it wasn't a violation—it was an entry for a monthly vote.

On one side sat the , clutching a 150-page Brand Bible. They wanted consistency—the exact shade of "Electric Teal" on every PDF. On the other side were the Regional Leads , who argued that a rigid Swiss design didn't resonate in the humid, chaotic streets of Bangkok or the minimalist hubs of Copenhagen. Branding Governance: A Participatory Approach t...

By giving up total control, Velo-City gained something better: . Instead of Marketing "handing down" assets, they created