: The iconic "Blackpink in your area" tagline made its debut here, establishing a signature brand for Jisoo, Jennie, Rosé, and Lisa.

: In 2021, it became the first K-pop debut music video to surpass 1.3 billion views .

Unlocking The Energy: Blackpink's 'Boombayah' Choreography ... - Ftp

: By 2022, the track reached over 23 million streams in the UK alone.

The Anthem that Defined an Era: BLACKPINK’s "BOOMBAYAH" Released on , "BOOMBAYAH" served as the explosive introduction for BLACKPINK, instantly cementing their "girl crush" identity and reshaping the global K-pop landscape. Produced by Teddy Park and Bekuh Boom, the track debuted as part of the Square One single album alongside "Whistle". A Record-Breaking Debut