Predictive analytics are used to identify early warning signs of infection in premature babies before symptoms appear. Large-scale genomic sequencing is also enabling personalized medicine tailored to an individual’s genetic profile.
In the past, data had to be meticulously cleaned because any error in a small sample was catastrophic. With massive datasets, a sense of general direction is often more valuable than knowing a phenomenon down to the "inch or atom". Big Data: How the Information Revolution Is Tra...
Google demonstrated big data's power by analyzing search terms for "flu" or "cough medicine" to predict the spread of H1N1 faster than official government statistics. Predictive analytics are used to identify early warning