The prank exploited a simple . By mimicking the brand's identity through clothing, the pranksters effectively "blended in" while simultaneously creating an absurd, crowded atmosphere that the store's security protocols weren't prepared for.
: Real employees became suspicious as they saw dozens of people in uniform who they didn't recognize. best buy prank
The sheer volume of "employees" quickly overwhelmed the store management. The prank exploited a simple
: Best Buy later sent a cease-and-desist letter to Improv Everywhere for selling polo shirts with a yellow logo that mimicked theirs. Why It Worked The sheer volume of "employees" quickly overwhelmed the
On April 23, 2006, approximately entered a Best Buy on 23rd Street in New York City, all dressed in the "unofficial" employee uniform: a royal blue polo shirt and khaki pants.
Participants were told to stand at the ends of aisles and face away from merchandise.
If a real employee questioned them, they were to claim they were just "waiting for a girlfriend/boyfriend" who was shopping. The Outcome