BENEE wanted the video to be a direct contrast to her previous "dreamy beachy" video for "Doesn't Matter".
Released in February 2022, the official music video for is a whimsical, retro-inspired visual that marks a shift in tone for New Zealand artist BENEE . It serves as a lead single for her EP, Lychee . Key Video Concepts & Inspiration BENEE - Beach Boy (Official Music Video)
The track was BENEE's first time working with producer Greg Kurstin (known for work with Adele and Sia). Visual Breakdown BENEE wanted the video to be a direct
Once manifested, the undead companion joins her for a slow dance and a trip to a graveyard . Key Video Concepts & Inspiration The track was
She is seen performing rituals to bring a "beach boy" vampire to life.
Due to travel constraints, Pippan directed the shoot remotely from Australia while the actual filming took place in New Zealand .
The video was directed by Rory Pippan , who previously worked with BENEE on her breakout hit "Supalonely".