Ben Settle Copy Troll Pdf Apr 2026

: By taking strong stances, you attract high-quality customers who brag about buying from you while repelling those who aren't a fit.

is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll Ben Settle Copy Troll pdf

: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. : By taking strong stances, you attract high-quality

19 jagged bits of advice for raw & wriggling marketing newbies Core Philosophy of Copy Troll : Settle warns

The book teaches that "good marketing equals a little trolling". The goal is to use personality-driven, often provocative copy to separate "true fans" from people who will never buy from you.