Bath’s history of "mature" entertainment is rooted in its status as an 18th-century leisure resort.

In the context of media, "mature" often refers to content that requires specific regulatory oversight or targets an older demographic.

The Bristol & Bath region is home to the MyWorld creative hub , connecting regional partners with global giants like Netflix and Microsoft .

While streaming services like Netflix are increasingly captivating older audiences, the share of older Americans subscribing to live streaming grew 60% in a single year, a trend mirrored in other mature markets like the UK.

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