: Most top-tier deals require trading in an old device within 30 days of activation. Eligibility & Restrictions Free Phone Deals & Cell Phone Offers | AT&T Wireless
: You must activate or maintain an eligible unlimited wireless plan (e.g., AT&T Premium 2.0 or Extra 2.0).
Rather than a traditional BOGO, AT&T provides these "Free" or deeply discounted options: Apple iPhone 17 Pro AT&T& more Go to product viewer dialog for this item. Get it for with an eligible iPhone trade-in ( Go to product viewer dialog for this item. or newer) in any condition. Samsung Galaxy Plus 5G $30.56/mox 36 Best Buy& more Go to product viewer dialog for this item. Available for $0 with an eligible trade-in of a Galaxy S22+ Go to product viewer dialog for this item. Go to product viewer dialog for this item. , or newer. Google Pixel 10 Pro XL Google Store& more Go to product viewer dialog for this item.
The "free" status is achieved through a specific structure rather than a simple checkout discount: